Meet the 3.0 Finalists: P-Vita (Egypt)

Across Egypt, the Emirates, and much of the Global South, farmers are facing the same compounding challenges. Soil fertility is declining, fertilizer costs are rising, and climate stress—heat, salinity, and water scarcity— is making farming increasingly unpredictable. Together, these pressures are limiting productivity and threatening food security and farmer livelihoods. At P-Vita, we exist to address this reality at its root: the soil. 

Before founding P-Vita, I worked as an environmental consultant across Egypt and the GCC. During this time, I repeatedly saw the same pattern—degraded soils, declining yields, and heavy reliance on imported, chemically intensive fertilizers that offered short-term gains while accelerating long-term soil damage. Despite the region’s ambition around food security, most advanced fertilizer technologies were imported and poorly adapted to hot, water-stressed environments.  

P-Vita was built to change this. We develop natural, soil-restorative fertilizers derived from algae and agricultural waste, using proprietary biotechnology developed in our laboratories, we convert these materials into a soil-restoring fertilizer that boosts yield while reducing reliance on chemical inputs. Our approach is grounded in regeneration rather than extraction, working with biological systems to rebuild soil health, improve nutrient efficiency, and increase crop resilience under climate stress instead of depleting it. 

This solution is the result of years of R&D and hundreds of iterations. We validated our technology through extensive field trials across Egypt, including Sharqiya, Luxor, Farafra, El-Awainat, and El-Asmalaya, covering thousands of acres. Results were consistent and compelling: farmers achieved yield increases exceeding 250%, reduced fertilizer costs by over 30%, and observed measurable improvements in soil structure and fertility compared to conventional chemical inputs that degrade the land over time. 

I decided to build P-Vita after recognizing three clear gaps. Farmers were facing climate change with poor soil and declining productivity. The region lacked locally manufactured, advanced fertilizer technologies. There was a clear opportunity to apply my background in environmental engineering and consulting to help close that gap in a practical and scalable way. 

Our model is intentionally designed for scale. We pilot our technology and then license it to local partners through a B2B licensing model, enabling rapid localization of production without building capital-intensive factories. This approach is already being validated through collaborations with organizations such as PepsiCo farms, the Ministry of Agriculture, Elbogdady Group, and the World Food Programme WFP UN. 

The UAE is a priority market for P-Vita. Our fertilizer helps desert soils produce more food with less water, strongly aligned with the UAE’s Food Security Strategy 2030. From Egypt and the Emirates, we plan to expand into Kenya, Nigeria, Ethiopia, and India, where farmers face similar challenges around soil degradation and water stress. 

As climate pressure intensifies and soils continue to degrade, restoring land productivity is no longer optional—it is essential. P-Vita’s mission is to make regenerative agriculture practical, affordable, and scalable, ensuring that farmers can grow more food, protect their land, and remain resilient in a changing climate. Our future focus is to offer millions of farmers a practical, regenerative alternative to chemical fertilizers that restores soil, lowers costs, and increases viability under climate pressure. As populations grow and soil declines, solutions supporting land rebuild and farmer livelihoods are essential.  

Mohamed Tarek

CEO and Co-Founder of P-Vita