Meet Our 2020 Finalists: Jones Food Company

Jones Food Company is an automated sustainable vertical farm driven by AI. They are 1 of our 12 Finalist Teams who will compete in the upcoming FoodTech Challenge Awards Ceremony. Read more about them below.

What makes your team excited about your idea and food technology?:

Vertical farming technology brings agriculture and food production to locations and areas which were previously limited by a number of factors including; climate, space, and resources. At Jones Food Company we are on a mission to be the World’s Farm, producing food for everyone, everywhere such that we are never limited in what we want to eat and how we feed our society. JFC’s idea so exciting because we bring this technology – and its huge potential – to the masses by constructing farms at affordable prices both for builders but also for the end customer. We believe we are unique in the vertical farming industry in this regard.

What is the biggest source of motivation for your team to work on this project?:

To achieve our vision; building reliable vertical farms – at scale – around the world in order to improve the ways we farm and consume food.

Could you tell us something unique about your team that makes you a strong contender to be in the Top 4 winners?:

Our team brings a hugely diverse set of experiences and achievements to one common goal. We also bring a huge range of corporate experience from the likes of Jaguar Land Rover and Gazprom to owning and operating our own consumer businesses and across functions such as strategy, finance, operations, recruitment, construction, and consumer retail. This combination of experience alongside our clarity of vision has created a truly dynamic team. We truly believe our technology is solving a problem that we can implement effectively.

Lastly, if you are selected as one of the four winners, how does your team plan to use the prize money?

Construction. Expanding into international markets carries plenty of risks so JFC plans to use this prize money to reduce risks associated with entering the U.A.E market, kick-starting the construction of a new vertical farm growing leafy greens within miles of the end consumer and harvesting on the very same day the produce is eaten.